Science is great for kids. It helps them learn about the world, and it helps them develop self-confidence. Their interest should be supported and encouraged.

Science is about creativity, not just learning facts and doing sums.

Investigating the world, scientist-style, can be loads of fun - as good as party games, magic tricks or successful cooking. Science involves making observations of everything that happens around us, asking questions and seeking explanations.

At Pfizer we want to spark children's imagination and awaken their curiosity.

Parents can help us by encouraging children to ask questions. Don't worry if you don't know the answers!

There are many events and resources that parents can use to create curiosity and instill excitement in science. Follow some of these leads.

Kitchen Chemistry There is so much science you can do in the home. Have a go at our 10 Kitchen Chemistry experiments. Follow the 'Chemistry in the Kitchen' link below.

Days out Have a great science day out at one of the venues listed in the related links.